Transversal projects of economic activation in the department of Ancash

Save the Rajus, a company dedicated to the promotion of tourism through sports and environmental events, proposes the creation of two tourist corridors for the activation of the department of Ancash. Tourism, geared to our geography, culture and history, is the main industry that drives the economy and development of Peruvian society.

BACKGROUND

  1. Draft Law No. 439/2016-CR states the following: “The purpose of this law is to promote tourism development based on the identification and optimal use of potentialities in terms of cultural, natural, ecosystems and peruanity, with the articulated participation of the State, business sector and population; Through the implementation of corridors and sustainable circuits that integrate a set of sites with tourist potential that unite in an articulated and programmed way, for the development of activities related to cultural aspects, biodiversity, diversions, sports, gastronomy, productive processes and more that  allow the development of the regions “.
  2. The promoter SAVE and Perú Deportes are two entities with personnel of more than 20 years of sporting career experience that are dedicated to events of tourist promotion through national sports events. Other events for 2017 include:

– “The Andes Challenge Non Stop Peru” (03 to 04 June 2017): An adventure race from the snow to the sea.

– “The Origin” (from the 24 to the 27 of August): A bicycle race that unites Chavín de Huantar with Sechín.

THE PRODUCT

This concerns different transverse tourist corridors that cross the department of Ancash from the Cordillera Blanca to the sea. These tourist corridors can be completed between 01 and 04 days by car, bicycle or hiking according to the favour and possibility of the tourist. These cross-corridors are:

  1. The Andes Challenge: Mountain Ecosystem Route and Climate Change.

This corridor begins in the Llaca ravine (4,400 masl) at the base of the Vallunaraju Mountain and culminates in the beach of Huarmey. It is a route of approximately 180 kilometers passing through the municipalities of Ancash such as Independencia, Cajamarquilla, Pampas Grande, Huanchay, Culebras, Huarmey and Puerto Huarmey.

The added value of this tourist corridor is science because the National Institute of Research in Glaciers and Climate Change (INAIGEM) will install six research plots in the different altitudinal floors of the corridor to investigate the adaptation of the flora and fauna affected by climate change.

These research centres are:

  1. Llaca – A plot of land for research on the ecosystems of Polylepis forests, native meadows and bofedales.
  2. Quillcay River – For the recovery of riparian forest species.
  3. Punta Callán– For the recovery of scrublands of the Cordillera Negra.
  4. Coltus (Huinac Mine) – For the management for massive reproduction of cushuro, ancestral high-altitude algae of high protein value.
  5. Puyas de Cajamarquilla – For the recovery of Puya Raimondi via massive seeding.
  6. Eriotecha Forest (The Molino Valley) – For the promotion as a private conservation area.

Furthermore, along the route and various archaeological remains of the Qhapaq Ñan roads that in the past were linking the mountains to the coast.

  1. The Origin: the route of the birth of a civilization

This corridor begins at the Archaeological Monument of Chavín de Huantar in the Conchucos area and culminates at the Archaeological Monument of Sechín in Casma. It is a journey of approximately 250 kilometers passing through the municipalities of Chavín, Recuay, Aija, La Merced, Cajamarquilla, Pampas Grande, Pariacoto, Yaután and Casma.

The added value of this corridor is the culture because Sechín and Chavín are considered among the most important archaeological monuments of the Formative Period in Peru, and in some way both had direct interference in the origin and consolidation of civilization in America. Also, throughout the route there are various archaeological remains identified that  belonged to the Qhapaq Ñan roads, linking the mountain range with the coast.

STRATEGY

Both runs will count with an annual strategic plan of promotion that involves signage, graphic material, a web page, alliances with tour operators, fairs and activities, within which would be the execution of two international careers:

  1. El Andes Challenge Non Stop Perú.

An adventure race from snow to sea combining climbing, marathon and cycling all in less than a day, bidding for extreme athletes of world-size as well as national and international media that will position the route as one of the most extreme, diverse and educational in the world. Likewise recreational races would be considered where non-professional athletes travel the route in more than one day, thus reaching massive markets.

  1. The Origin.

A cross country bike race that runs the entire route from Chavín de Huantar to Sechín, all in four days of racing summoning top athletes of world-class as well as national and international media that will position the route as one of the most extreme, diverse and educational in the world. Likewise recreational categories would be proposed to involve non-professional athletes, in order to reach all markets.

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Castellano:

PROYECTOS TRANSVERSALES DE ACTIVACIÓN ECONÓMICA EN ÁNCASH

La Promotora Save, empresa dedicada a la promoción de turismo mediante eventos deportivos y ambientales propone la creación de dos corredores turísticos para la activación de Áncash. El turismo, engranado a nuestra geografía, cultura e historia, es la principal industria que impulsa la economía y desarrollo de la sociedad peruana.

ANTECEDENTES

  1. El Proyecto de Ley N° 439 / 2016 – CR dice: “La presente ley tiene por objeto promover el desarrollo turístico a partir de la identificación y utilización óptima de potencialidades culturales, naturales, ecosistémicas y de peruanidad, con la participación articulada del estado, sector empresarial y la población; a través de la implementación de corredores y circuitos sostenibles que integran un conjunto de sitios con potencial turístico que se unen en forma articulada y programada, para el desarrollo de actividades relacionadas a aspectos culturales, biodiversidad, diversiones, deportes, gastronomía, procesos productivos y otros de autenticidad y peruanidad que permitan el desarrollo de las regiones”.
  2. La promotora SAVE y Perú Deportes son dos entidades con personal de más de 20 años de trayectoria deportiva que se dedican a eventos de promoción turística por intermedio de eventos deportivos a nivel nacional. Entre otros eventos para el 2017 se plantea:
  • “El Andes Challenge Non Stop Perú” (del 03 al 04 de junio): Carrera de aventura de la nieve al mar.
  • “El Origen” (del 24 al 27 de agosto): Carrea de bicicleta que une Chavín con Sechín.

PRODUCTO

Corredores turísticos transversales que crucen Ancash desde la Cordillera Blanca hasta el mar. Estos corredores turísticos podrán ser recorridos entre 1 y 4 días en auto, bicicleta o pedestre según el gusto y posibilidad del turista. Estos corredores transversales son:

  1. El Andes Challenge: la Ruta de los Ecosistemas de Montaña y el Cambio Climático.

Este corredor inicia en la quebrada Llaca (4,400 msnm) en la base de la montaña Vallunaraju y culmina en la playa de Puerto Huarmey. Es un recorrido de 180 kilómetros aproximadamente pasando por los municipios ancashinos de Independencia, Cajamarquilla, Pampas Grande, Huanchay, Culebras, Huarmey y Puerto Huarmey.

El valor agregado de este corredor turístico es la ciencia debido a que el Instituto Nacional de Investigación en Glaciares y el Cambio Climático (INAIGEM) instalará 6 parcelas de investigación en los diferentes pisos altitudinales del corredor para investigar la adaptación de la flora y fauna afectada por el Cambio Climático.

Estos centros de investigación son:

  1. Llaca- parcela para la investigación de ecosistemas de bosques de Polylepis, Praderas nativas y bofedales.
  2. Río Quillcay- para la recuperación de especies forestales ribereñas.
  3. Punta Callán- para la recuperación de pajonales de la Cordillera Negra.
  4. Coltus (Mina Huinac)- para el manejo con fines de reproducción masiva del cushuro, alga altoandina ancestral de alto valor proteínico.
  5. Puyas de Cajamarquilla- para la recuperación de la Puya Raimondi vía siembra masiva.
  6. Bosque de Eriotecha (valle El Molino)- para su promoción como área de conservación privada.

Así mismo en toda la ruta se identifican distintos restos arqueológicos y parte de los caminos Qhapaq Ñan que unían la sierra con la costa.

  1. El Origen: la Ruta del Nacimiento de una Civilización.

Este corredor inicia en el Monumento arqueológico de Chavín de Huantar en la zona de los Conchucos y culmina en el Monumento arqueológico de Sechín en Casma. Es un recorrido de 250 kilómetros aproximadamente pasando por los municipios de Chavín, Recuay, Aija, La Merced, Cajamarquilla, Pampas Grande, Pariacoto, Yaután y Casma.

El valor agregado de este corredor es la cultura debido a que Sechín y Chavín son considerados entre los monumentos arqueológicos más importantes del Período Formativo en el Perú, y que de alguna manera tuvieron injerencia directa en el origen y consolidación de la civilización en América. Así mismo en toda la ruta se identifican distintos restos arqueológicos y parte de los caminos Qhapaq Ñan que unían la sierra con la costa.

ESTRATEGIA

Ambos corredores contarán con un plan estratégico anual de promoción que involucre señalización, material gráfico, página web, alianzas con operadores turísticos, ferias y actividades, dentro de las cuales estaría la ejecución de dos carreras internacionales:

  1. El Andes Challenge Non Stop Perú.

Una carrera de aventura que recorra toda la ruta, de la nieve al mar combinando escalada, maratón y bicicleta todo en menos de un día, convocando deportistas extremos de talla mundial así como medios de prensa nacionales e internacionales que posicionarán la ruta como una de las más extremas, diversas y educativas en el mundo. Así mismo se plantearían carreras recreativas donde deportistas no profesionales recorran la ruta en más de 1 día, llegando así a mercados masivos.

  1. El Origen.

Una carrera de bicicleta modalidad Cross Country que recorra toda la ruta de Chavín de Huantar a Sechín, todo en 4 días de carrera convocando deportistas extremos de talla mundial así como medios de prensa nacionales e internacionales que posicionarán la ruta como una de las más extremas, diversas y educativas en el mundo. Así mismo se plantearían categorías recreativas para involucrar a deportistas no profesionales y llegar a todos los mercados.

Redacción: Benjamín Morales Irato

 

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